Children will be told to ‘cover up’ and ‘respect elders’ in ads against paedophilia
“See child, think nun!”, abusers to be told
It’s been an interesting month for families in Scotland as the SNP’s flagship initiative on road safety, the Nice Way Code, has finally hit the streets.
With the number of Scots killed on their bikes soaring to a ten year high, Transport Minister Keith Brown clearly felt the need to take the bull by the horns and has invested almost half a million of Scotland’s slender £20m active travel budget on a hard hitting ad campaign.
Based on official police data suggesting that motorists are responsible for over 70% of serious collisions north of the border, agency Newhaven have produced a road safety campaign that has been hailed as “startling in its originality”, targeting dangerous drivers with exciting reverse-psychology advertising that focuses on criticism of pedestrians and cyclists.
One ad mocks cyclists who have been intimidated into riding on the pavement, while another admonishes those knocked off their bikes not to make any kind of rude gesture, lest they offend the motorists who are casually putting their lives in jeopardy.
Targeted messages directed at the motorists who are doing all the killing and maiming are almost wholly absent, but this is just part of the campaign’s subtle brilliance, organisers claim.
Approach to be mirrored in bold new paedophilia campaign
Sources close to the government failed to deny allegations that the Nice Way Code strategy could be rolled out on other issues such as rape, paedophilia and sectarian violence.
“We‘re not saying all behaviours are equal,” said one fictitious source, who asked not to be named, “but based on our unpublished research, keeping the tone light and having messages for parents, children and paedophiles alike is the only way to get people to consider changing their own behaviour.”
In response to the suggestion that it just isn’t appropriate to criticise victims as well as their perpetrators, let alone with money from very limited victim support budgets, they said: “Rapists and paedophiles are obviously a hugely important part of this, but all of our testing showed if you single them out, they will not listen. We need them to listen, so we’ll be targeting the actions of victims as well.”
Strangely, justice and victim support groups have not rushed to embrace these new campaigns as readily as the CTC, Sustrans, the IAM and AA have moved to stamp their seal of approval on the Nice Way Code.
Perhaps they have more integrity – or just more backbone?